Blogging can be an excellent way to build your website traffic, show your expertise, and get clients. It’s not something I recommend to new Virtual Assistants just starting out (here are some ways to find clients fast instead), but if you’re looking to grow your business, it may be something you want to try.
Blogging is considered a long-term marketing strategy which means you may not see immediate results. I like to think of it as “planting seeds”. Eventually, you will reap the rewards!
In this post, I’ll be covering some of my top blogging tips to help you write posts that grab your ideal client’s attention and convert them into clients.
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BLOGGING TIPS FOR VIRTUAL ASSISTANTS
What Makes a Great Blog Post?
There are a few elements that make a post stand out and something that people actually want to read:
1) Attention-grabbing title – The title of a blog post is really important. Do not, I repeat, do not just slap a title on your blog post. You have to strategically create a title that a) explains what the post is about and b) grabs attention so that people actually want to read it. Use words that pique interest.
2) Evokes some sort of emotion – You want your reader to feel something, whether that’s inspired, relieved, motivated…whatever!
3) Informative and helpful – What’s in it for your reader? They have a problem and are looking for a solution. Help them solve that problem and show them how you’re the expert that they should hire!
4) Easy to read and scannable – Use headings, sub-headings, bold, and bullet points to make your article easy to read, especially to those who just scan through posts (like me). Also, try to keep your paragraphs to 3 sentences max. Nobody likes to read large paragraphs of text!
5) Links to related content – Add more value to your post by linking to your other posts. Make sure the linked posts are relevant to the topic you’re writing about and stick to about 3 links max.
6) Attractive, on-brand images – No cheesy photos, please! Add photos that appeal to the reader—AKA your ideal client—and are on-brand with your business.
7) A Pin for Pinterest – People like to save articles to their Pinterest boards for reference later. Help them do this by including an easy-to-read, attractive pin! An added bonus is that when your post is pinned to Pinterest you’re getting more eyes on your post!
8) Correct spelling and grammar – Make sure to double and triple-check your post before publishing. There are tools out there that can help you, like Grammarly, or you can hire a VA to proofread and edit your posts.
Want to start blogging? Check out these blogging tips for Virtual Assistants!CLICK TO TWEET
What to Write About
Write about what you know. If you help people set up online courses, write out the steps of what you do. If you manage Pinterest, tell them how to SEO their Pinterest account to get more traffic.
Even if you decide that you don’t want to blog regularly, you can create pillar content that will help drive traffic to your website consistently. All you have to do is create about 10-15 articles that touch upon your expertise.
When you write, always keep your ideal client in mind and write for that specific person. What do they need help with? How can you tie that into hiring you to help them?
Blog Post Ideas
Below are 10 ideas to inspire your writing. Challenge yourself to write a post for each category. Then see which ones you enjoy writing the most and which ones convert the best.
1) How-to Post – Tell them how to do something related to what you do (then when they figure out they don’t want to DIY it, they can hire you!).
2) Before and After – Share a case study of a client you helped.
3) Lists – Make a list of something, perhaps the tools you use for your services or a list of recommendations (be sure it relates to what you do or who you work with).
4) Pros and Cons – What are the pros and cons of what you specialize in? (Ex: Pro: Pinterest is a great way to increase your website traffic. Con: it’s time-consuming to stay on top of managing it and all of the changes.)
5) Day in Your Life – Share a behind-the-scenes look at your life. Be sure to keep it professional and share what you do!
6) Q and A Post – What type of questions do people have about what you do? How can you show them your expertise?
7) Myths – Share some myths about the services you provide and debunk them.
8) Post Round-up – Once you have a handful of blog posts with the same topic you can put them all into one post.
9) Favorite Hacks – What are your favorite hacks? What are some hacks that could draw the attention of your ideal client?
10) Share Your Skills – Don’t be shy! Share your skills and tips around what you do.
How to Get Clients from a Blog Post
You should always include a Call to Action (CTA) at the end of your blog post. Your CTA could be, “Don’t have time to set your course up? Let me help you!” and then link to your sales or service page.
If you’re selling ebooks or courses, your CTA could be to sign up for your opt-in freebie (to get them on your email list) or to check out your product.
Tell them what you do and how you do it, and they’ll be so impressed they’ll want to hire or purchase from you!
Now it’s time for you to write! Be sure to add all the elements that make a great post, keep your ideal client in mind, and show your expertise! Then share your post on your social media channels so people can find and read it!